Your Opportunity as the Manager, Category Leadership - Sweet Baked Snacks

Lead in the development of key components of JM Smucker's Category Leadership capabilities for the Sweet Baked Snacks category to deliver Smucker & Category business results. Lead in the development of Category specific or retail-oriented insights and Category Leadership materials across multiple functions. The position is expected to be the go-to category expert, responsible for providing in-depth category, retail, consumer and shopper expertise.

Location: Working Remote USA

In this role you will:

Develop & Elevate Category Leadership Strategic Plans

• Leads, develops and updates Category Growth Drivers - Strategy, Initiatives and Category Leadership content of compelling category strategies and stories to drive category future growth potential

• Leads 4P Guiding Principles

• Provides thought leadership to elevate JMS voice and influence

• Actively engages in consumer, shopper and category insight workstreams to identify opportunities and deliver fact-based strategic selling through activation

• Collaborates and influences across the Sweet Baked Snacks organization (portfolio optimization, brand planning, innovation pipeline, etc)

• Develops retail-oriented insights and analytics

• Leverages available data and insight resources to identify and create new insights and category opportunities

• Leads omni activation and integration into all category deliverables and workstreams

• Provides category and key customer business analytics

• Identifies requirements for tool development and data support systems to increase visibility and application of key category insights

Customer & Customer Team Engagement

• Participates with sales and field category leadership teams on top customer calls as category expert and solution / initiative development to drive the Category & Smucker business

• Provide category consultation at internal and external meetings to provide context, direction, and guidance regarding potential actions

• Brings back retailer and field team category learnings to Marketing and cross functional business areas

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our , and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

• Bachelor's Degree

• 5+ years of Shopper Insights or Category Management experience

• Experience building relationships with customers / retailers

• Experience in analysis of shopper / consumer-based CPG information

• Strong analytical skills, problem solving and storytelling experience

• Proficient in leveraging IRI/ Nielsen/ Circana data

• Ability to develop and translate insights into actions

• Strategic mindset to help build and execute effective plans

• Ability to travel up to 30%

Additional skills and experience that we think would make someone successful in this role (not required):

• Experience working cross functionally in a Headquarter environment

• Experience working with Dollar General

• Planogram software experience (JDA Prospace)

Learn more about working at Smucker:

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